Here are 5 simple things you can do to make your cash register ring more often and maybe a little louder!
- Buy your customers a drink. Offer every shopper and their families cold bottled water, coffee, or a soft drink. This will keep your customers in your store as long as possible. It’s been shown that the longer a buyer stays in your store, the more likely they will buy something, or buy more than they originally planned to. It costs just pennies, and will give you the opportunity to talk with them about their interests. Or just let them walk around your store with a drink in hand. They will certainly look around until they finish their drink.
- Get some attractive bags with your name and logo on them, so your customers can carry home their purchases. Many eyes will see your name on their bag. Better yet, get some canvas bags with handles. They will keep and reuse these bags over and over again, and your business name will be seen over and over again. Get a size that will hold a helmet and some small accessories. What’s the difference if they cost a buck or so? YOUR NAME WILL BE SEEN, and your business will thrive.
- Music in your store. Low volume, any music that you and your staff like. (maybe not gangsta rap) All major retailers use music to their advantage.
- Clean bathrooms. I know it may not seem important, but it really really is, especially for your female customers. Don’t do this yourself. Give the job to one of your staff to paint the room, install a new seat ($12.95 at Home Depot), wash the floor and sink, make sure the door lock works, and stock with paper products. Lastly, get rid of all the magazines from 2009. You’ve already read all the articles five times.
- Shop uniforms. My wife always says: ”There’s nothing like a man in uniform…sigh.” Get you staff matching polo or t-shirts with your logo. The service guys should be wearing matching aprons with your logo. This simple uniformity makes your shop look much more professional and organized. Plus, your customers can easily recognize your staff and ask questions or buy stuff…
